Tag Archive for: Insight
Behavioural science can tell us a lot about how humans are hardwired, and where efforts to improve diversity will be best spent.
In 1951, Solomon Asch carried out an experiment which was to become one of the most widely known and pivotal findings in psychology.
Wanting to investigate how people were influenced by others when making decisions, he recruited students to judge the relative lengths of lines on a piece of paper. The catch was that each student was put into a group which, unknown to them, was made up of actors who had been instructed to give the same, obviously incorrect, answer some of the time.
The videos show the conflict faced by the participants when they come to give their verdict after listening to others ahead of them denying what is in front of their eyes. All in all, 70% of participants gave the same answer as the others at least some of the time - despite knowing that it was wrong.
There lies a perfect illustration of the dangers of conformity and groupthink - dangers that employers are increasingly trying to tackle, in part, through increasing diversity.
In financial services, considerable effort and resources have been put into diversity and inclusion programmes, including mandating training, introducing targets and changing recruitment processes. But senior managers often find it hard to know which efforts are most effective and where resources would be best spent.
Fortunately, behavioural science can tell us a lot about this. And some of the findings might come as a surprise.