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Sometimes It’s Best to Fight Bias with Bias

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When Christina Fang was a graduate student at the University of Pennsylvania, in the Wharton School of Business, she took a course on behavioral decision making and it blew her away. It fascinated her that people and firms can deviate systematically…

Biases and Decision Making

From the things we say to the actions we take each day, our world- and that of business- is comprised of thousands of decisions, both big and small. How we come to make those decisions is the result of intuition and analysis and, in most cases, influenced by biases that we may or may not be aware of. 

We know about blind spots in decision making, mostly because of the work of ES collaborators Max Bazerman and Ann Tenbrunsel. A recent graph published in Business Insider: Australia, and included below, depicts additional biases that all would be wise to learn and attempt to obviate when analyzing ideas and programs.