Why aiming for the best isn’t always good for you (w/ Barry Schwartz and Coco Krumme)

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Many people are obsessed with optimizing their lives, but this might be a suboptimal way to live. Adam brings together psychologist Barry Schwartz (author of “The Paradox of Choice”) and applied mathematician Coco Krumme (author of “Optimal Illusions”) to discuss the dark side of maximizing everything. The three discuss the unintended consequences of always aiming for the best, debate different strategies for individuals and societies to make better choices, and explore how it’s possible to pursue success without sacrificing happiness.


Adam Grant is an organizational psychologist who studies work motivation, job design, and prosocial and proactive behaviors. His research examines the forces that motivate employees to help others, and the implications of these behaviors for success and well-being. Although many employees do work that has a meaningful impact on others, all too often, they lack a vivid understanding of how their efforts make a difference. Grant’s studies demonstrate that employees work harder, smarter, longer, more generously, and more productively when they can see how their work affects others. He is the author, most recently, of Think Again among others.