The second of three Company Snapshots, these research-based pieces by guest author Jessica Guo look at aspects of successful companies that can be examined for strategy and information of benefit to both active businesses and the academics that study them. See our first company snapshot examining culture and values at Costco.
Company Snapshots: “Don’t Buy Our Products” – Ethics at Patagonia
When asked what he thought made a good company, Yvon Chouinard replied with one word: responsibility.
Despite being the founder of a retail consumer brand company Patagonia, Chouinard is also a conservationist who advocates for anti-consumerism. He believes that Patagonia has “made a contract with our customers to make clothing as responsibly as possible.” To that end, Chouinard actively encourages his consumers to “think twice before you buy a product from us. Do you really need it or are you just bored and want to buy something?”
The first of three Company Snapshots, these research-based pieces by guest author Jessica Guo look at aspects of successful companies that can be examined for strategy and information of benefit to both active businesses and the academics that study them. Additional Company Snapshots will be published on Mondays for the next two weeks.
Company Snapshots: At Costco, Culture is King
“Culture is not the most important thing in the world. It's the only thing.”
According to Jim Sinegal, founder of retail giant Costco, the company’s culture drives its business strategy. Costco’s success turns on its ability to recognize and respect what Sinegal calls “what we stand for in the customer's eyes, and what we mean to all of the stakeholders in our business.” Those core tenets include putting the customer first, rewarding its employees, and valuing its suppliers.
Margaret Heffernan's new book "Beyond Measure: The big impact of small changes," is an original manifesto for business leaders. Creating strong organizational cultures does not require multi-million dollar programs; instead, small actions by each employee- from Custodian to CEO- matter more and have the biggest impact.