Entries by Ron Carucci


Don’t Underestimate the Experience of Doing the Right Thing

Patagonia has long been considered one of the world’s most-admired companies. Apart from their millions of dollars in annual contributions to environmental causes and land conservation, the outdoor apparel company is known for their generous benefits and employee-centric workplace. But there’s an even more important reason to respect them: In the nearly 50 years since they […]

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Let’s Make 2021 a Year for Self-Honesty

2020’s tumultuous story exhausted, terrified, and infuriated us—and broke our hearts. It also summoned us to live lives of greater truth, justice, and purpose. Now, as 2021 has unfolded, an insurrection at the capital, a pandemic that seems to be mutating and intensifying before it wanes, it may be hard to stay motivated to stick […]

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How This CEO Grew His Luxury Brand During a Pandemic

Beleaguered leaders are grasping for ways to keep their organizations focused and motivated. The workforce, feeling whiplashed like accordions—some called back to work, some staying at home—has reached an all-time level of pandemic-fatigue. With promises of a vaccine still in the distance, anxiety levels are surging along with case numbers. Fewer industries have been hit […]

Why Modern Meritocracy Is Broken

If the 2016 election felt like a polarizing set of choices for American voters, the upcoming election makes that one look almost benign. Never has America been more divided as we struggle through a pandemic, trying to put people back to work whose jobs were impacted by it and to maintain civil peace as people […]


6 Ways to Rationally Deal with Your Rotten Boss

“He literally pitched my idea to the client as if it was his…right in front of me! I’d helped him build the presentation for weeks prior to delivering it to the client. He’s so worried about keeping his own job that he’ll stop at nothing to save his own a**, even if that means running […]

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How to Avoid Fueling Affective Polarization

Another contentious election year is upon us, and the political machines fueling mutual contempt across the aisle are heating up. On top of our political divide, the past weeks have shown us the ugliness of just how racially divided we remain as a nation. The heartbreaking events in Minneapolis last month revealed again how today’s contemptuous […]

How Leaders Help People Find Real Hope in the Face of a Pandemic

Like many leaders, my clients are scrambling to adapt to this new “virtual reality” of uncertainty brought on by the COVID-19 pandemic. And now physical distancing will continue through the end of April. In the face of not knowing how best to communicate with their people—what to say, how to say it, when to say it—they […]

What She Learned Leading Microsoft’s Culture Change

One of the most successful culture transformations, at a company with over 140,000 employees, is unfolding before our eyes. Microsoft’s Chief Executive Officer Satya Nadella has written about this journey in Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone, and Chief People Officer Kathleen Hogan has shared early insights on progress. […]

How This Acclaimed Entrepreneur Built an Honest Company from the Ground Up

As headlines barrage us with news of once-beloved companies turned crooked, I’ve wondered: Are the strongest ethical companies those that have embedded systems in their DNA that promote a culture of honesty from the start? Business communication company Nextiva offers an example of an organization that incorporated systems that promote integrity from its inception. I spoke with co-founder […]